Pridmore Sports Review 2019 - Our sportsbook rating: Reliable or not?
Last updated & tested: 2019-12-01

Check out our Pridmore Sports review
- No. 53 of 88 Bookmakers
Pridmore Sports was established in 1930, in East London, by Harry Pridmore. Since then, the company has established shops in Essex, Kent and Surrey. One of the UK’s smaller sports bookmakers, the firm is small and remains family owned. Is Pridmore Sports reliable? This Pridmore Sports review should enable you to find out, and give you the information you need to award some Pridmore Sports ratings of your own.
Unfortunately Pridmore Sports don’t have a welcome bonus at the moment, but the bonus from Betway is a great place to get a boost on your sports bets.


Introducing Pridmore Sports
Pridmore Sports dates back to 1930, which was when the company’s founder, Harold Pridmore, first began operating as a bookie in East London. In those days, there was no such thing as a betting shop, so the bets were brought to the office by the ‘runners’ who were out on the streets. Pridmore employed over 100 of these runners at this stage in the company’s history. The advent of licensed betting shops in 1961 saw the company take another significant step, and Harold’s son Roy opened the first Pridmore sports shop in 1962. Since then, the company has been through some changes, and now operates three betting shops in the south of England, as well as its online betting, casino and lotto services.
Pridmore Sports’ website is powered by Corbett Sports. Review their license details at the foot of the sports betting homepage if you want to discover more about this. The bookie is licensed and regulated by the UK Gambling Commission. There is no free bet or matched deposit bonus on offer to welcome new customers to Pridmore Sports, but there are ongoing odds boosts and specials available for established customers. The website also offers plenty of live betting markets, and highlights available specials in a dedicated section. Sadly, there is no app available for punters who enjoy betting on the move, and nor does the site have a proper mobile version. Hopefully, Pridmore Sports reviews this situation soon and improves it service in this regard. The website is simple to use, though, with a design that does not hamper things too much when used on a phone or tablet.
Kickstart With Our Step-By-Step Manuals
If you’re wondering how to use a Pridmore Sports free bet or how to do an accumulator on Pridmore Sports, then you need to read the following section of this Pridmore Sports review. Here, you can read a step-by-step guide to making use of the sportsbook section of the site, from registering for an account to placing you first bet. You should find all the basics you need to get started, and find out more key details about the company too.
How To Open Your Account
How To Make Your First Deposit
- 1Choose a payment method from those available on the site. These include Visa, Mastercard, Maestro and Delta debit and credit cards.
- 2 Choose the amount that you wish you to deposit in your new account. The minimum deposit is £5. No fees are charged.
- 3 You can also deposit funds in your account in person at a Pridmore Sports betting shop. The locations can be found on the company website.

How to Place Your First Sports Bet
- 1Select the sport on which you want to bet from the list on the left side of the page. Choose the bet you want to place.
- 2Click on the odds of the bet you have selected, this will add it to your bet slip, which is located on the right side of the page.
- 3Choose your stake and the type of bet you want to place. Check details on the bet slip. Click the grey ‘place bet’ button.
How to Withdraw Your Winnings
- 1From your account, go to the ‘withdraw’ section and choose the amount you want to withdraw. The minimum amount is £5, and the maximum £9,999.
- 2You must use the same payment method as you used to deposit funds, so check that this is the case before you confirm the withdrawal.
- 3No fees are charged for any withdrawals. The process could take as long as five working days before the funds appear in your account.
Know Your Bookmaker
Given its size, Pridmore Sports operates like a private bookmakers’. In the same way Tommy French bookmakers is associated with Northern Ireland, Pridmore Sports is strongly associated with the south east of England. The focus is much more on their betting shops rather than their online services. Nevertheless, they offer plenty to online punters, and the next section of this Pridmore Sports sportsbook review will take a closer look at what customers can expect when they sign up for an account. You’ll find out about the range of markets on offer, and how the company’s promotional offers work.
Bonus
No welcome bonus for new customers is advertised on the Pridmore Sports website. This Pridmore Sports review could not find details of any promotional bonuses, in terms of free bets or similar, anywhere on the site. Some independent online reviews did state that there was a welcome bonus in place, but, again, no details are available on the website. Nevertheless, there are some bonus features in the sportsbook which are aimed at giving greater value to established customers. These consist of odds boosts on selected sports. Football, horse racing and NBA basketball are covered, and full details of specific boosts can be found in the ‘specials’ section of the website. Check out this page for a Pridmore Sports sign up offer.

Betway:
Betting offer
Compare bookies’ betting offers in the list below
Bookmaker | Sports | Football leagues | Rating | To the bookmaker |
---|---|---|---|---|
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Sports
|
Football leagues
![]() ![]() ![]() |
Rating
98/100
888sport in Test |
888SPORT |
![]() |
Sports
|
Football leagues
![]() ![]() ![]() |
Rating
97/100
Novibet in Test |
NOVIBET |
![]() |
Sports
20
|
Football leagues
![]() ![]() ![]() |
Rating
96/100
Betway in Test |
BETWAY |
![]() |
Sports
|
Football leagues
![]() ![]() ![]() |
Rating
95/100
Bethard in Test |
BETHARD |
Odds
The odds on offer at Pridmore Sports do not differ significantly from any other bookmaker operating in the UK. Any punters placing bets at Pridmore’s will not see any amazingly valuable odds on offer, nor are the prices offered any lower than those available elsewhere. Odds are presented in the fractional format favoured by UK bookmakers, though punters can change this to decimal or American format.
Be a better punter by comparing betting margins
Bookmakers ensure that they make a profit by keeping their books on every sporting event balanced. One way of doing this is the ‘margin’ that they apply to their odds. This margin varies from sport to sport. A good way of improving your chances of placing successful bets is to the use our comparison table to compare betting margins of different sports.
Bookmakers | Pre-Play-betting football | Pre-Play-betting others | In-Play-betting football | In-Play-betting others | Rating | to the bookmaker |
---|---|---|---|---|---|---|
![]() | Pre-Play-betting football 93.99 - 94.74% | Pre-Play-betting others 94.74 - 94.74% | In-Play-betting football 92 - 94% | In-Play-betting others 92.59 - 92.8% |
98/100 888sport Bonus
T&Cs Apply, 18+
| 888sport |
![]() | Pre-Play-betting football 90 - 92% | Pre-Play-betting others 92 - 92% | In-Play-betting football 90 - 94% | In-Play-betting others 90 - 92% |
97/100 Novibet Bonus
T&Cs Apply, 18+
| Novibet |
![]() | Pre-Play-betting football 92 - 96% | Pre-Play-betting others 96 - 96% | In-Play-betting football 90 - 95% | In-Play-betting others 88 - 96% |
96/100 Betway Bonus
T&Cs Apply, 18+
| Betway |
Find value in the most popular sports
The table shows the average betting margins of the most popular sports covered by the betting markets at Pridmore Sports. It should help you to decide which sports represent the best value when it comes to your chances of placing successful, profitable bets. Is Pridmore Sports good? This table should help you answer that question.
Live Betting
The main focus for in-play betting at Pridmore Sports is very much on football, although this Pridmore Sports review 2017 also found markets being offered on ice hockey matches. The range of football leagues covered is fairly extensive, with all the major leagues and competitions, as well as many of the more obscure ones, having markets available. The live betting section is easy to find with a simple click on the ‘in-play’ tab on the top of the sports betting homepage.

Compare bookies’ betting offers in the list below
Bookmaker | Sports | Betting options | Odds level | Live streams | Rating | To the bookmaker |
---|---|---|---|---|---|---|
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Sports 25 | Betting options 40 | Odds level 68% - 85% | Live streams Yes |
Rating
888sport Review 98/100 |
888sport |
![]() |
Sports 25 | Betting options 20 | Odds level 75% - 95% | Live streams yes |
Rating
Novibet Review 97/100 |
Novibet |
![]() |
Sports 20 | Betting options 130 | Odds level 92% - 94% | Live streams no |
Rating
Betway Review 96/100 |
Betway |
![]() |
Sports 8 | Betting options 5 | Odds level 12% - 24% | Live streams yes |
Rating
Bethard Review 95/100 |
Bethard |
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Sports 30 | Betting options 8 | Odds level 88% - 96% | Live streams yes |
Rating
Coral Review 94/100 |
Coral |
Payment
There is a limited range of payment methods available at Pridmore Sports. Visa, Mastercard, Maestro and Delta cards can all be used. Is Pridmore Sports reliable when it comes to payments? It seems so, although the website still displays logos for payment methods like Switch, which are no longer used. The minimum deposit for all payment methods is £5, and all withdrawals must be made using the same card that you used to deposit money. The minimum withdrawal amount is £5, and the maximum is £9,999. Withdrawals usually take five working days to clear.
Payment Methods | Deposit & Withdrawal | Time | Limits min/max | Fees |
---|---|---|---|---|
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Deposit & Withdrawal: Deposit: Withdrawal: | Time: Deposit: Immediately Withdrawal: Immediately | Limits min/max: Deposit: - Withdrawal: - | Fees: Deposit: No Withdrawal: |
Customer Service
Is Pridmore Sports reliable when it comes to customer service? The answer to that question really depends on the time of day. Customer service can be contacted from 9am until 5pm on Monday through to Saturday, and from 10am until 5pm on a Sunday. There is no live chat option available, but the telephone number is free to use for UK residents.
There is an email address which can be used to put queries in writing. The site features a small help section, which answers most queries with clarity and accuracy. It is only available in English. Hopefully, Pridmore Sports review the live chat situation soon.
Check out the bookies with the best customer service
Bookmakers | English support |
Free hotline |
Live chat | rating | To the bookmaker | |
---|---|---|---|---|---|---|
![]() |
English support
|
Free hotline
|
Live chat
|
E-Mail
|
Rating
98/100
|
888sport |
![]() |
English support
|
Free hotline
|
Live chat
|
E-Mail
|
Rating
97/100
|
Novibet |
![]() |
English support
|
Free hotline
|
Live chat
24-h-Support
|
E-Mail
|
Rating
96/100
|
Betway |
![]() |
English support
|
Free hotline
|
Live chat
|
E-Mail
|
Rating
95/100
|
Bethard |
![]() |
English support
|
Free hotline
|
Live chat
|
E-Mail
|
Rating
94/100
|
Coral |
Pridmore Sports App
Anyone handing out Pridmore Sports ratings for the company’s mobile betting options would not be giving them 5 stars. There is no mobile app available from this bookie, nor is there a proper mobile version of the desktop site available. On any list of bookmakers UK based or otherwise, that is a rare thing to say these days. The website works well enough on a mobile device, in that you can carry out basic tasks, but the experience is not a particularly satisfying one.
Betting Limits

Compare betting limits of bookmakers
Bookmaker | minimum bet | Max bet | Daily profit limit | rating | To the bookmaker |
---|---|---|---|---|---|
![]() |
0.10 £ per bet | 250.000 £ bet | 0 £ |
888sport Review |
98/100
888sport |
![]() |
£ per bet | 0 £ bet | 0 £ |
Novibet Review |
97/100
Novibet |
![]() |
0.05 £ per bet | 100.000 £ bet | 0 £ |
Betway Review |
96/100
Betway |
![]() |
£ per bet | 0 £ bet | 0 £ |
Bethard Review |
95/100
Bethard |
![]() |
£ per bet | 0 £ bet | 0 £ |
Coral Review |
94/100
Coral |
Extras
Pridmore Sports has a very similar website design and range of extra services to Goodwin Bet, which is another company with strong links to Welsh bookmakers Corbett Sports. This means that there is a casino section at the Pridmore Sports website, as well as a lotto section. The casino offers a good range of slots games, and punters can also play blackjack, baccarat and roulette in the live section of the casino.
Conclusion
The overall Pridmore Sports rating has to be relatively low when compared with many of the company’s rivals. This is mainly due to limitations around the website’s design, particularly for mobile users, and the small range of sports covered. The site also looks very basic and a little dated. The main focus of the company does seem to be on improving services for its punters who use the company’s three betting shops, rather than its online customers, so anyone awarding Pridmore Sports ratings should take that into consideration.
Small and basic
Read the review for the full story, but Pridmore Sports could be a lot better in a number of ways. Nevertheless, this is a bookie that would appeal to the more traditional kind of punter, especially if they are resident in the UK. There is a focus on British sports, in terms of markets available, and particularly on horse racing, greyhound racing and football. The bookie provides a ‘no frills’ service with few additional extras.
Overall rating

- Traditional family-owned company
- Good focus on British sports
- Poor service for mobile users

Share your Pridmore Sports rating with us
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Awards
You can use our awards section to give credit where it’s due when it comes to betting. So, if you like betting mobile on Corbett Sports, or prefer to bet £10 in-play with William Hill, vote for your favourites below.
Our pick of the 5 finest bookmakers
Top 5 Bookmakers
01. | ![]() | Great | 98 / 100 | 888sport in test | 100% up to £30 | ||
T&Cs Apply, 18+
Make a bet of at least £10 and get £30 in Free Bets by using the promo code: 30F. Bet must be a minimum of 1.5 odds and will expire in 7 days. | |||||||
02. | ![]() | Great | 97 / 100 | Novibet in test | 100% up to £25 | ||
T&Cs Apply, 18+
| New UK customers only | min bet £10 | match max £25 free bet | min selection odds 1.70 | Free bet stake not returned | Certain Markets/sports/payment methods excluded | 0% odds key markets excluded | Qualifying bet must be made within 30 days | Free bet valid for 30 days | | |||||||
03. | ![]() | Great | 96 / 100 | Betway in test | 100% up to £30 | ||
T&Cs Apply, 18+
Make a minimum deposit of £10, place a bet of up to £30 and receive an equal amount in the form of a free bet. Minimum odds of 1.75. Valid for 7 days. | |||||||
04. | ![]() | Really Good | 95 / 100 | Bethard in test | 100% up to £50 | ||
T&Cs Apply, 18+
100% Bonus up to £50 | |||||||
05. | ![]() | Really Good | 94 / 100 | Coral in test | 100% up to £30 | ||
T&Cs Apply, 18+
UK+IRE only. Min first bet £5 at odds 1/2 or more. Max free bet £50. Tote and Pools excluded. Must be placed within 14 days of account reg. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. |
Make your stakes stretch further: The best betting bonuses
Our top 5 bonuses in comparison
1. | ![]() | 100% up to £30 | 4.9/5 | 888sport Bonus | BONUS REDEEM | ||
T&Cs Apply, 18+
Make a bet of at least £10 and get £30 in Free Bets by using the promo code: 30F. Bet must be a minimum of 1.5 odds and will expire in 7 days. | |||||||
2. | ![]() | 100% up to £25 | 5.0/5 | Novibet Bonus | BONUS REDEEM | ||
T&Cs Apply, 18+
| New UK customers only | min bet £10 | match max £25 free bet | min selection odds 1.70 | Free bet stake not returned | Certain Markets/sports/payment methods excluded | 0% odds key markets excluded | Qualifying bet must be made within 30 days | Free bet valid for 30 days | | |||||||
3. | ![]() | 100% up to £30 | 5.0/5 | Betway Bonus | BONUS REDEEM | ||
T&Cs Apply, 18+
Make a minimum deposit of £10, place a bet of up to £30 and receive an equal amount in the form of a free bet. Minimum odds of 1.75. Valid for 7 days. | |||||||
4. | ![]() | 100% up to £50 | 4.6/5 | Bethard Bonus | BONUS REDEEM | ||
T&Cs Apply, 18+
100% Bonus up to £50 | |||||||
5. | ![]() | 100% up to £30 | 4.8/5 | Coral Bonus | BONUS REDEEM | ||
T&Cs Apply, 18+
UK+IRE only. Min first bet £5 at odds 1/2 or more. Max free bet £50. Tote and Pools excluded. Must be placed within 14 days of account reg. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. |